Create catchy taglines in seconds with the Tagline Generator

The slogan of your dreams


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Login to your existing account or create a new Smart Copy account and click on “Taglines.”

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Make sure all your brand’s information on the right-hand sidebar is correct.


Click “Create” and let Smart Copy do the work for you!

Home » Tagline Generator

What is a tagline?

Taglines are a short set of words that define your brand, along with its values and positions. It allows people to know what your brand represents and how clients can benefit from it. Taglines communicate the mission of a brand in a concise set of words. A tagline can make your company unique by setting it apart from other brands and products. A tagline should motivate consumers to engage with your brand and want to learn more about it. Taglines are a key part of every company because they are an effective marketing and advertising strategy. It should ignite a special feeling or dream represented by the people you want to attract to your brand.

How to use our tagline generator (It’s easy!)

It’s simple to get started, but here’s a detailed breakdown. By the way, Smart Copy uses a best-in-class AI to examine the attributes about your brand, both what you have listed in the sidebar and what exists on the internet, and generates fitting taglines just for you! Ok, let’s get started.

  • 1.

    If you’re new to Smart Copy- the first thing you want to do is create an account. Make sure to input your company name, audience, brand keywords, and description. These are all super important when creating your business’ tagline.

  • 2.

    Next up, you’ll land on the Templates page. You should now see all the template options available to you on Smart Copy. Click “Taglines” to get started.

  • 3.

    On the right hand side, you should see all the information you input earlier. Take a second to make sure it reads correctly and make necessary changes if you need to. If everything looks good, click the blue “create” button at the very bottom right side.

  • 4.

    Boom, you’re done! 5 or more taglines will have just been generated for you.

  • 5.

    If you do not like any of the options you can click create again and the generator will make new ones.
    You can also click “Customize” above the “Create” button and choose a tone! This will make your tagline a little more personal to your brand.

Tips to improve your taglines

  1. Keep it Short and Simple. Taglines should only be a few words long and use simple concrete language.
  1. Use Inviting Language. Make sure your tagline uses words that invite the consumer to be a part of your brand.
  1. Use an active verb. Many successful taglines use a verb ending in “-ing.”
  1. Make the Tagline about the Consumer.Your tagline should not just be about your brand. It should also talk about and be about your clients or consumers.
  1. Be Authentic.This goes with keeping it short and simple. Try not to make your tagline too clever or too cool. Make it authentic to your brand and your mission.
  1. Use a good adjective word. Try to use an adjective that provokes an image. Words that create an image in the consumer’s mind are more likely to be remembered later. Image words usually appeal to one of the five senses, such as the words dazzling, smooth, or buttery. 

Why does my brand need a tagline?

Taglines are critical to making your brand memorable. They are often the first thing a consumer or client sees when researching and looking at your brand. People will use the tagline to create a first impression of your brand and to determine whether your product is something that they want to buy or use. 

Taglines are really important to any brand because they help consumers remember your brand. It is like a slogan that gives insight into what the brand is all about and what it does. The tagline is also a very useful tool for marketing campaigns because it can be used in marketing materials, advertisements, and social media posts. A tagline gives a brand a unique identity and character which makes it stand out from competitors. If a brand comes up with a unique tagline people will remember them more.

Tagline examples


Disney: The Happiest Place On Earth

Disneyland is famous for this tagline. When we go through Disneyland’s history we also might think of “I’m going to Disneyland” or “Where Dreams Come True.”

These were both slogans created for commercials or specific park initiatives. They have both changed and may one day be forgotten, but The Happiest Place on Earth will be remembered for generations.


Dollar Shave Club: Shave Time. Shave Money.

Dollar Shave Club has made a name for itself by sending quality razors right to people’s doorstep. No more having to overpay for razors at stores.

Over the years Dollar Shave Club has incorporated more products like shave cream, soaps, and other hygiene items.

However, their mission has stayed the same as represented by the tagline: no more spending time or money looking for good razors. 


Airbnb: Belong Anywhere

When Airbnb first started in 2008 it was revolutionary. It gave people an opportunity to travel without staying in an expensive hotel.

It also allowed people to explore parts of cities frequented by locals by allowing them to stay with or near a local resident of the town they were visiting. Airbnb’s tagline exhibits its mission perfectly. When you travel using Airbnb, you can belong anywhere. 


How exactly are taglines and slogans different?

Slogans often change with time and are not a permanent representation of a brand. They may represent one particular product or idea, not the brand as a whole. Slogans come to mind when people think about a company, but some companies have several slogans. Brands and companies usually only have one tagline though. 

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Taglines on the other hand are usually shorter and deliver a concise message about what the company is trying to achieve.

Frequently asked questions
about the Taglines

How does the tagline generator work?

The tagline generator uses your personalized content when you created your profile to generate a catchy tagline that shows off your brand. It uses your company name, your brand’s keywords, your selected audience, and your brand’s description to generate a relevant tagline. 

Why is a tagline important to your company?

At Smart Copy, we know creating a new brand or company that you are passionate about is important to you. Creating something from scratch takes time, money, and resources. We want to help your company grow bigger and better and that means effective marketing has to come into play. Taglines can make your brand more memorable and tell consumers exactly what you are all about. Taglines are often the first representation of a brand, so it is critical your tagline is meaningful, honest, and effective. 

How much does a tagline cost?

When you’re using the free version of Smart Copy you have up to five daily credits to use to generate taglines. However, if you want unlimited access to the tagline generator we recommend you upgrade to our unlimited membership. You can check out our membership plans at

How do I create a tagline for free?

If you have a free membership to Smart Copy, you can use the tagline generator at no cost. Your daily credits are limited; so make sure you use them wisely and always keep your information in the tagline sidebar accurate and up to date. This way Smart Copy will create the best tagline options for you. 

What are some of the most popular taglines?

Popular taglines are usually effective, short, and easy to remember. When you think of your favorite companies and brands- their tagline probably immediately comes into your head. Along with some of the examples listed above, there are many popular taglines in American brand history. I bet you wouldn’t even have to do any research to remember the taglines of Burger King, State Farm, or Meow Mix. 

How do I create a catchy tagline?

Creating a catchy tagline can be vital to brand development. Part of a catchy tagline is making sure it is catchy to your target audience. One of the tagline sidebars on the Smart Copy generator is “audience” and it will help the generator create a tagline to appeal to the correct demographic. You can also customize the tone of your tagline using the tagline sidebars and type in the word “catchy.” Taglines that use humor and rhymes can also be catchy, so try customizing with those tones as well.