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Login to your Snazzy account and head over to the templates page. Click “Pitch a VC” or “Pitch an Angel.”
Review your brand’s information on the right hand sidebar.
Click the blue “Create” button and Snazzy will create investor emails for you in just a few seconds!
What is an investor email?
Investor emails are a marketing tool used to obtain meetings with potential investors that could grow your business plan. They will either sent to an investor that you have talked to previously and may already know a little about your brand or you can send them to new investor prospects who have yet to learn about your brand.
At Snazzy, we have two investor email templates. You can use the VC template (venture capitalists) when you reach out to a person who invests in small businesses but uses money pools to do it. You can use the Angel template when pitching your business ideas to investors that you know will be using their own personal money to invest.
How to write investor emails using Snazzy (It’s easy!)
It’s simple to start, but here’s a detailed breakdown. By the way, Snazzy uses a best-in-class AI to examine the attributes about your brand, both what you have listed in the sidebar and what exists on the internet, and generates fitting landing page copy just for you! Ok, let’s start.
The first thing to do is to make an account on Snazzy, it’s free! As you make your account, Snazzy will ask you some important information about your company such as your brand’s name, keywords, audience, and a short description.
After completing these inputs, navigate to the templates page and click either “Pitch a VC” or “Pitch an Angel.”
Look over to the right side of the page and you’ll see all the information about your company in the sidebar. Double-check everything is correct and add anything you might think is important.
When everything looks good, click “Create.” In just a few seconds, you will have three personally crafted investor email templates!
If you’re looking to personalize the emails a bit further, click the “Customize” button at the bottom right. Snazzy will ask you to type in a tone for your investor emails.
Simply click “Create” again and let Snazzy make you custom emails!
Tips for improving your investor emails
- Address the investor by name to let them know that you have researched who they are and are not just sending out emails to the masses.
- Mention some similarities that their company has in common with your company. They are more likely to invest in your business if it is something they are also passionate or knowledgeable about.
- If your brands do not have much in common, briefly explain to them why they should get involved in your business and why they should be passionate about it like you are.
- The email is more likely to get a response if it is straightforward, concise, polite, and professional.
- If you have already made some revenue or sales, include a few statistics about how the brand has been successful and has had growth.
- Include an excerpt from your brand’s mission statement so the investor understands your value and your company’s visions.
- End the email by asking the investor for a meeting (in person or via the phone) and include your contact details.
Investor email templates
The best templates consist of a few short paragraphs. They will only take a few moments to be read by the investor and should keep their interest. If you want to include more in-depth details about your brand, consider inserting a link to your website or attaching a file.
When including statistics or facts about your brand, put them in a bullet list. This will make them easily identifiable by the investor, even if they just skim your email before fully reading it. They will be easy to remember and quick to refer back to when the investor is reviewing their email inbox.
Investor email templates should start with the investor’s name, followed by a short paragraph about why you are asking for their support. Then, include another short paragraph with statistics and how your company is already solving problems.
Link your brand to the investor’s brand and explain how investing in your business can benefit them, be specific. Will your brand increase profit margins, help raise awareness for an issue, add value to their brand in some way?
A short sentence at the end is perfect for asking them for a time to chat. End the email with your information and a personal signature.
Investor email examples
This is a VC email that is kept simple and short in order to maintain the investor’s interest. The writer also expresses congratulations showing that they have done some research on the company, followed by specific features that their brand could offer to the investor to help them.
This example is a bit longer but includes all the best practices. The investor is addressed by name, a few statistics are listed, and the writer asks the investor for a good meeting time. She also includes some research she has done on the investor and why funding her company would benefit him.
The writer includes how successful her company’s software has been and how a partnership could benefit both parties by increasing revenue. She then signs off the email asking the investor a time that is convenient for him to talk.
What is the difference between sales emails and investor emails?
When marketing your brand and creating awareness for your products, it is easy to be confused about email templates and how to best use them. Sales emails, marketing emails, and investor emails are all different in a few key ways.
A sales email is specifically used to advertise a certain product that your brand may be promoting. They are used to convert readers and new prospects into customers. They are usually sent to people who may not know about your company yet, while marketing emails are sent to people who already subscribed to your company’s website.
Investor emails should be sent to potential investors, not potential customers. An investor email is often written more professionally and slightly more in-depth. They should be written to express why someone should invest in your brand, not buy directly from your brand.
Also remember that VC emails are for investors using stakeholding or pooled money, while Angel emails are for investors that plan to use their own money.